Coastal Cabana EC sold 67% at avg. $1,734 psf during weekend launch

History and Launch

Coastal Cabana is a 99-year leasehold Executive Condominium (EC) located along Jalan Loyang Besar in the Pasir Ris planning area of Singapore. Developed by a consortium led by Qingjian Realty, the project is notable for being the first EC launch in the vicinity in 12 years. The development comprises 748 residential units across 16 blocks.

The Coastal Cabana site was awarded to a joint venture comprising Qingjian Realty, Forsea Holdings, ZACD Group, and Jianan Capital. The project sits on a site area of approximately 305,757 square feet. It marks the return of Executive Condominium developments to the Jalan Loyang Besar area, following the launch of Sea Horizon in 2013.

Buyers snapped up roughly 498 units at the Coastal Cabana EC launch this past weekend, representing 67% of the total supply at an average cost of $1,734 psf. (Photo: Qingjian Realty)

Architecture and Design

Coastal Cabana consists of 16 residential blocks ranging from 11 to 12 storeys in height. The unit mix includes three-bedroom, four-bedroom, and five-bedroom layouts, with sizes ranging from 872 square feet to 1,421 square feet. The project is scheduled to obtain its Temporary Occupation Permit (TOP) and achieve vacant possession by March 31, 2029.

A distinctive feature of the development is the orientation of its units. Approximately 90% of the sea-facing units were sold during the initial launch, indicating strong buyer preference for coastal views, which are relatively rare for public-private hybrid housing in Singapore. The development includes family-centric facilities designed to cater to the demographics of the East Region.

Location and Connectivity

The development is situated next to Downtown East, a leisure and lifestyle hub in Pasir Ris. It is within walking distance of Pasir Ris Park, Pasir Ris Beach, and the Pasir Ris MRT Station. The location is part of the broader Pasir Ris rejuvenation plan under the URA Master Plan, which includes enhancements to the town centre and improved connectivity via the upcoming Cross Island Line.

Market Performance

The launch of Coastal Cabana occurred during a historic period for the EC market. In 2025, buyers purchased approximately 1,600 uncompleted EC units, marking the highest annual sales volume since 2021. This momentum carried into 2026, driven by a severe supply crunch; data indicates there were only 17 unsold new EC units available island-wide at the time of Coastal Cabana's launch.

Source: URA, Huttons Data Analytics (data collected on 1 Dec 2025)

Buyer Demographics
The primary buyer demographic consisted of HDB upgraders, particularly families already residing in Pasir Ris. First-time homebuyers also constituted a significant portion of the demand. According to Huttons Asia, approximately 85% of buyers opted for the Deferred Payment Scheme (DPS). This scheme allows buyers to defer loan repayments until the project receives its Temporary Occupation Permit, easing the financial transition for those servicing existing HDB loans.

Unit Preference
Demand was heavily skewed towards larger units, reflecting the profile of multi-generational families and upgraders. All 22 five-bedroom units were fully sold during the launch weekend, and more than 80% of the four-bedroom units were taken up.

Policy Watch & Trends

Market sentiment for Coastal Cabana was likely buoyed by speculation regarding government policy reviews. At the time of launch, industry discussions highlighted a potential review of the $14,000 monthly household income ceiling for Build-to-Order (BTO) flats. Analysts suggest that any upward revision to the BTO ceiling would likely trigger a corresponding increase in the EC income ceiling, currently set at $16,000.

Furthermore, there is ongoing industry discourse regarding a review of the Mortgage Servicing Ratio (MSR) for HDB and EC buyers. These potential policy shifts may have created a "fear of missing out" (FOMO) effect, encouraging eligible buyers to enter the market before prices potentially adjust to a wider demand pool.

Pricing Analysis

Prices at Coastal Cabana started from $1,639 psf. The entry price for a three-bedroom unit was approximately $1.438 million ($1,649 psf), while four-bedroom units started from $1.623 million ($1,639 psf).

In the context of the broader market, the median transacted price for new 99-year leasehold non-landed private homes in the Outside Central Region (OCR) was $2,252 psf in 2025. Coastal Cabana's median price of $1,754 psf represented a price gap of approximately 28% compared to private condominiums. This pricing strategy positioned the project as a competitive alternative for buyers priced out of fully private developments such as Aurelle of Tampines EC or future launches in the vicinity.

The project is one of two Executive Condominiums slated for launch in 2026, the other being Rivelle Tampines at Tampines West. For buyers looking for properties completing around the same time, Coastal Cabana is listed among the top projects projected to TOP in 2029.